Emotional Brand Strategy Template ✦ Signature Product

✨ Signature Product of Aura Brand Lab

Emotional Brand Strategy Template
Not just a template — an experience.
📥 Now in Early Access: €49 (regular €69)

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This is not another generic strategy kit.
It’s a calm, thoughtful framework created from a real emotional brand case — Lovellié, a slow beauty brand rooted in feeling.

You’ll receive not only a beautiful Canva presentation but a deeply meaningful structure with real tone of voice examples, storytelling prompts, and a Notion guide to walk you through every step.

Perfect for creators who don’t just want a visual brand —
but a brand that feels.

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🧠 Who is this for?

✔️ Brand strategists, marketers, and SMM creatives
✔️ Founders of soulful, slow, or sensory-driven brands
✔️ Designers & creators working with beauty, lifestyle, ethical or aesthetic brands
✔️ Anyone building a brand that speaks softly — but deeply

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📦 What’s inside:

💜 Canva Template (17 fully editable slides)

A visual brand strategy structure you can adapt to any brand — from values to emotional content planning.

🧾 Notion Step-by-Step Guide

No guesswork — this guide explains how to turn each section into a living, emotional brand story. Includes prompts, questions, and soft structure.

✍️ Real-World Brand Case — Lovellié

Includes real text examples: tone of voice, emotional language, content pillars, archetypes, storytelling structure used in a living brand.

🌿 Emotional, sensory brand language

Hooks, moods, and content structures designed to create connection, not just attention.

🪄 Minimal edits, maximum meaning

You can adapt this strategy to your own brand with just small tweaks — while keeping the emotional depth.

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📋 What this strategy helps you create:

• About Us
• Mission rooted in emotion
• Brand Feelings & Philosophy
• Values & Creative Principles
• Emotional Tone of Voice
• Moodboard & Visual Direction
• Brand Archetypes & Persona
• Audience with Emotional Insight
• Storytelling Content Plan
• Emotional Content Pillars
• Prompts for Emotional Content
• Final Checklist: Emotional Brand Audit